"Man Therapy"

So, I was made aware of this thing called "Man Therapy" and don't know quite what to make of it yet.  Some ad agency in Denver worked on it.  I didn't know if I should take it seriously or not.  The actual website was really well done, but kind of gimmicky.  Then I got to thinking....is this the way our field is going?  Social media and gimmicks?  I guess just the simple referral from a friend isn't good enough anymore.

I wonder how it would be received to do something similar but call it "Woman Therapy."  For some reason, I just don't think that it would have the same feel to it.  I could spout off a bunch of stereotypical  and heterosexist things about women such as: "Woman therapy: A place that you can come to bitch about how your husband would rather watch paint dry than to talk about his feelings with you or show an ounce of empathy."  Or: "Woman therapy: A place to talk about how you are lonely, depressed, and desperate."  Or finally:   "Woman therapy:  A place to help you discover WHY you are lonely and depressed.....because let's face it ladies, HE'S JUST NOT THAT INTO YOU."  Why not even offer babysitting while patients are in session and free vouchers for a visit to your local shopping consultant.  Or let's just take this even a little farther and offer mani's, pedi's, and cosmos while that patients wait?  I see the space decked out in velvet, shabby chic-like chandeliers, and lavender with touches of baby pink.  It could be like a one-stop-shop for all things WOMAN.

And now, once you get the yucky taste out of your mouth caused by imagining all those disgusting stereotypes, I'd like you take a look at the following website and tell me what you think.  Is this so-called "Man Therapy" just a smart way to get patients into the door in order to help more men heal?  Or is it just a bunch of gross stereotypes?  Or, better yet, is it even real?

http://mantherapy.org/#/center

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